Preheat oven to 350°F (175°C). Combine graham cracker crumbs and melted butter in a mixing bowl. Press into a 9-inch pie pan. Bake for 8-10 minutes, then cool.

In a mixing bowl, beat softened cream cheese with powdered sugar until smooth. Fold in whipped cream until well incorporated.

Divide filling into smaller bowls, add gel food coloring, and stir gently for pastel colors.

Spoon the colored filling into the prepared crust creating a swirl pattern.

Cover pie with plastic wrap and refrigerate for at least 4 hours until set.

Slice pie into wedges and serve chilled, optionally garnished with whipped cream or fresh fruit.